Game addicted or not? What keeps me staying? What rises my attention? I asked those questions when I entered this overwhelming media business. More than 20 Million people in Germany play on a regular base. This is I a significant segment in the entertainment industry.

With such a huge amount of users little changes in users experience matter a lot. So how do we build a funnel and how do we increase our conversion rate? This makes testing and tracking of various communication and design concepts highly important.

During that time I learned a lot about assumptions and test results, and further more about user experience design, web optimization, web concepts, A-B testing, MV-Testing, communication concepts.

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